That statement came a year after WPP CEO Mark Read warned that clients were underestimating the challenges of in-housing. Last year Katy Maloney, head of Wavemaker Business, said agencies need to “lean in” to in-housing, where clients will perform marketing duties themselves instead of outsourcing them to an agency. The appointment appears to confirm a shift in attitude towards inhousing at Wavemaker. Our 7,200 people across 90 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Perrigo is beginning to in-house its digital activation capability across more than 25 markets in Europe. The Wavemaker way is globally consistent. The GroupM agency, in partnership with WPP’s data and technology consulting specialist Acceleration, will now work with the Perrigo marketing team and provide consultancy and support to the company. Wavemaker is the second-biggest media agency in China and the largest in Italy – two markets that have been badly hit by the coronavirus outbreak.Wavemaker has been awarded an in-housing consultancy and digital activation brief by global consumer-focused self-care company Perrigo, adding to its existing remit as the global media agency.
We must live our name, which reflects a provocative, even fearless, attitude." This change demands courage, from our clients and from our people. "Exceptional growth now requires uncomfortable change. Established approaches and traditional thinking are being exploded in every sector, in every market. Jenner said: "Growth models of the past will not serve the future.
The agency was leaderless for the first eight months of 2019 until Jenner joined.Ĭlients include Adobe, Axa, British Airways, Chanel, L’Oréal, Mondelez International and Netflix. Wavemaker was formed in 2018 when WPP merged MEC and Maxus, but it had a slow start under its first chief executive, Tim Castree, who exited in December 2018. The agency carried out the rebrand in-house, with help from WPP digital shop Mirum on the "look and feel" and independent branding agency NB Studios on the visual identity. Wavemaker’s new logo has black letters with an orange ball on the right-hand side of the letter "r". An animated version features a bouncing ball. Wavemaker Stoke is a digital and STEAM-engagement specialist that works with people in Stoke-on-Trent and beyond. There are three modules that focus on: unlocking new growth opportunities today maximising ongoing growth through smarter technology and finding future growth through human intervention and innovation. It includes the provocative planning tool, which has a "modular", rather than "sequential", approach. His team has built a new global operating system. Wavemaker is already in the top five global media networks with a largely local and regional client base and it has an opportunity to win more global accounts, according to Jenner, who wants more consistency from the agency’s offices around the world. "We believe there is always a better way to grow" for clients, he added. "I don’t think there’s a client in the world that doesn’t want to be provoked," Jenner said, explaining the thinking behind what he calls "the new Wavemaker" proposition and a focus on "provocative planning". Toby Jenner, who moved from sister agency MediaCom to be global chief executive of Wavemaker in September 2019, said "positively provoking growth for our clients and our people" was a key part of his new approach. Wavemaker has rebranded with a new logo and positioning around "positive provocation" as the WPP media agency seeks to simplify, digitise and globalise its offering.